Introducing a new name and brand for the HBA:
Home Building Association of Greater Portland
One year ago, following research with internal and external stakeholders, extensive feedback from member leaders, and consideration of HBA’s audience, purpose and values, HBA’s Board of Directors approved the transition to a new name – the Home Building Association of Greater Portland.
While the name change might not seem entirely significant at first glance, it is much more reflective of the core elements and values we hold.
While the name change might not seem entirely significant at first glance, it is much more reflective of the core elements and values we hold.
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The new name represents a journey we have been on for the last several years - striving to be inclusive of the entire industry, not just builders, supporting the wide variety of housing types people consider "home", and representing the six counties throughout the greater Portland region that HBA covers.
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We want all of our members, and others in the industry who have not seen HBA as their professional home, to feel this is an organization that represents, works for and supports the vital role you each play in the housing industry. |
In the year following the Board decision, HBA has worked through how best to convey this messaging along with our role as a regional partner to advocate for and advance housing for all. This work has culminated in the unveiling of a new name and brand.
Our tagline, Building Better Together, is a critical component to our brand, too.
Our tagline, Building Better Together, is a critical component to our brand, too.
HBA believes the industry can have a greater impact in our region when we work together and represent all involved in the home-building process.
We believe in strong collaboration with others, including with civic and non-profit partners, to advance needed housing in the region. Finally, we believe we can continue to build thriving communities and create more opportunities together.
What isn’t changing in our name is the word “home”.
Home may look different to different people, from a shelter to a single-family home or all of the middle housing options in between. Regardless, a home is a place for people to find shelter, safety, and create opportunities for stability, financial security, family, and community. Ultimately, HBA also believes that home ownership must be a path accessible for all. The more we show our commitment to housing, the more impact we can have to create a better environment for the development and construction of that housing.
While our fresh name allows us to continue to be known as HBA, we hope we hope this change makes all of our members feel even more like this is your organization – representing, advocating for, and supporting you and the vital role you play in the residential construction industry.
Home may look different to different people, from a shelter to a single-family home or all of the middle housing options in between. Regardless, a home is a place for people to find shelter, safety, and create opportunities for stability, financial security, family, and community. Ultimately, HBA also believes that home ownership must be a path accessible for all. The more we show our commitment to housing, the more impact we can have to create a better environment for the development and construction of that housing.
While our fresh name allows us to continue to be known as HBA, we hope we hope this change makes all of our members feel even more like this is your organization – representing, advocating for, and supporting you and the vital role you play in the residential construction industry.
